2009 Sponsorship & Advertising Program

Click here to get EMPEA's 2009 Advertising Rate Card and Insertion Contract

About EMPEA

The Emerging Markets Private Equity Association (EMPEA) is the only global industry association for the private equity firms and their industry partners active in the emerging markets of Africa, Asia, Central and Eastern Europe, Latin America, and the Middle East. More than 200 firms representing nearly $500 billion in assets under management turn to EMPEA for answers, inspiration, and connections in this rapidly growing asset class. Several parties interested in emerging markets private equity rely on EMPEA’s in-depth knowledge of the industry and its access to key constituents.

EMPEA’s Sponsorship & Advertising Program was developed to provide industry players with an opportunity to align themselves with EMPEA through a unified marketing platform. These opportunities help build and maintain year-round relationships with our members and the emerging markets private equity community worldwide.

About Our Readers
EMPEA’s readership is comprised of a broad array of private equity fund managers, institutional investors, service providers, and other key stakeholders in the industry.

EMPEA’s readership is truly a geographically diverse representation of private equity activity around the globe. Readers have headquarters in more than 50 countries and participate in the economies of many more than that via their investments.

Among EMPEA’s readers are fund managers with assets under management ranging from under US$100 million to over US$30 billion, which represents the full spectrum of emerging markets private equity’s investing professionals.

Where to advertise:

EMPEA Insight

EMPEA Insight offers readers an overview of the data and drivers behind investment trends in emerging markets private equity. Each Insight profiles funds, deals, and exits in individual countries, regions, and in burgeoning sectors like real estate and infrastructure. Every issue includes a list of firms active in that particular sector and/or market.

The inaugural issue of EMPEA Insight highlights private equity and venture capital investments and opportunities in cleantech, an emerging sector experiencing tremendous growth—with $140.4 billion invested globally in 2007, of which $9.8 billion went specifically towards private equity investment.

Distributed at key events globally, EMPEA Insight is distributed at the Emerging Markets Forums in London and New York, the IFC’s Global Private Equity Conference in association with EMPEA, and the PEI Middle East Forum, among others.

Issues featured in 2008:
Cleantech
BRazil
China
Central & Eastern Europe and Russia/CIS
Middle East
India
Latin America
Southeast Asia
Africa

Advertising Opportunity
Each issue of EMPEA Insight features a single, exclusive back-page advertisement. Issues-specific placements are on a first come, first serve basis.

Rates
	Member	Non-Member
Full back page	$8,000	$10,000

Advertising Specifications
	Width	Height
Full page	7.487"	9”190
	17mm	228.6mm

Preferred FileTypes:
TIFF File (.tiff)
PDF File (.pdf)
JPEG File (.jpg)
EPS File (.eps)

Requirements:

All ads must be submitted in 300 dpi.
Convert all text to outlines for .tiff, .jpg, and eps files.
Embed all fonts for PDF files.

Quarterly Review

The Emerging Markets Private Equity Quarterly Review offers readers an analytical and factual look at private equity investing in emerging markets. It is a quarterly publication that features a regional or country market analysis, an examination of current trends in the industry, benchmark data from Cambridge Associates, guest articles from leading thinkers and practitioners, news about EMPEA’s members, a calendar of events, and a sample list of recent exits. The Quarterly Review is sent as a free benefit to EMPEA’s members and is available to the broader community by subscription or single issue purchase.

Past articles in the Quarterly Review have included regional reviews of the Middle East, Southeast Asia, and Africa and analysis of emerging markets fund structures, the role of advisors to LPs, real estate in emerging markets, funds of funds, and the relationship between emerging markets public equities and private equity.

The Quarterly Review is distributed at key events globally, including the Emerging Markets Forums in London and New York, the IFC’s Global Private Equity Conference in association with EMPEA, and the PEI Middle East Forum, among others.

Advertising Rates
	Member	Non-Member	# Available per issue
1/2 page	$2,000	$3,000	4
1 page	$4,000	$6,000	1
Agency commission: 15%
Full-year contract: 5% discount

Contracts and artwork are due on the following dates for each issue:
February 16, 2009 (March issue)
June 15, 2009 (June issue)
August 17, 2009 (September issue)
November 16, 2009 (December issue)

Advertising Specifications
	Width	Height
1/2 page	7.487”	4.5”
	190.17mm	114.3mm
Full page	7.487”	9”
	190.17mm	228.6mm
(We cannot accommodate ads that bleed.)

Preferred File Types:
TIFF File (.tiff)
PDF File (.pdf)
JPEG File (.jpg)
EPS File (.eps)

Requirements:
All ads must be submitted in 300 dpi.
Convert all text to outlines for .tiff, .jpg, and .eps files.
Embed all fonts for PDF files.

NewsWatch

EMPEA provides a weekly news service, the Emerging Markets Private Equity NewsWatch, offering an up-to-date summary of key developments in emerging markets private equity. News summaries are handcrafted by editorial experts from information sources around the world and supplemented with EMPEA events and news.

NewsWatch is delivered every Wednesday mornings to more than 8,000 subscribers’ mailboxes. This list grows substantially each month and includes readers at most of the key players in emerging markets private equity. NewsWatch is an ideal vehicle for raising the profile of your firm in the broader emerging markets private equity community. EMPEA offers two opportunities to promote your organization as a supporter of EM PE through NewsWatch:

Gold Sponsors
Each placement provides an opportunity for your firm to increase recognition among over 8,000 readers interested in emerging markets private equity. Gold Sponsors receive space for a banner graphic at the top of the publication that links back to their company’s website. This banner is the lead placement on each News Watch, and there is only one slot available in each issue. Gold Sponsors receive one lead banner placement per month (i.e., lead placement in one issue per month). EMPEA requires a minimum three-month commitment of all advertisers in News Watch.

Silver Sponsor
Each placement provides an opportunity for your firm to increase recognition among over 8,000 readers interested in emerging markets private equity. There are only six graphic buttons available in the sidebar per issue. All Silver Sponsors receive a graphic button for a whole month (i.e., one placement each week for the whole month).These graphics are clickable images that drive readers directly to your website for more information about your firm.

Required Technical Specifications
	Width (in pixels)	Height (in pixels)
Gold Sponsor	468px	80px
Silver Sponsor	150px	60px

Required File Type:
JPEG File (.jpg)

Note: Providing any other file type will result in a delay in the appearance of sponsor’s ad. [smaller font]

Gold & Silver Sponsorship Rates
	Member	Non-Member
Gold Sponsor	$3,000/placement	$4,500/placement
Silver Sponsor	$2,000/placement	$3,500/placement

3-month minimum commitment
One Gold Sponsor placement is equivalent to 1 weekly issue per month for length of commitment. For example, if you purchase a Gold placement with a 3-month commitment, your ad will appear once per month in three separate contiguous months.

One Silver Sponsor placement is equivalent to 4-5 weekly issues per month for length of commitment. If you purchase a Silver placement with a 3-month commitment, your ad will appear every week for 3 months, a minimum of 12 appearances.

For longer-term commitments, the following discounts will be applied to the above rates:

6-month commitment	10% discount
9-month commitment	15% discount
12-month commitment	20% discount

For more information
Please contact Cristiane Nascimento, Communications and Marketing Manager at
202-333-8171 ext. 224.